CRM apps like Marketing Cloud helps businesses manage and optimise marketing efforts with current and potential customers. It enables businesses to create, automate and personalise marketing campaigns using email, social media, mobile messaging, advertising and web channels. Marketing CRM, together with marketing AI, utilises your customer data to create personalised communications aimed at growing lasting customer relationships to boost customer retention and revenue. Combined with CRM for sales, service, commerce, data and IT, CRM marketing gives you access to unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics and customer journey mapping.