Today, people have very less time to purchase items, by going to physical stores. They prefer to browse their mobile devices or PC and shop online. Having an ecommerce site for your business will help you to capture this market base and keep your customers informed about all your latest products and services.

Before getting started with your ecommerce web development, consider the few fundamentals that can help to choose the best platform. Always consider the items that you are selling. Some ecommerce platforms can handle inventory tracking and multiple product options while some others will not. Consider the design options, payment gateways, security of the site, integration with other tools, features and pricing before finalizing on the platform.

There are various ways to do this and the first thing to do is to promote the site to all the customers. This will help to increase your customer base. Your website address should be present on every advertisement that your company invests in. Register with the search engines and optimize your website as this will affect the traffic of your site.

Create your site so that it is much more oriented towards sales rather than marketing. Let your visitors see your products immediately instead of hiding them behind lots of marketing copy. Make a page that reads the terms and conditions as it will offer a professional look. Provide your contact details and explain your return policies, security, encryption methods and payment options.

The beauty of a site lies in the way it operates and how user friendly it is. Ensure that your site is fast, easy to use, professional and attractive. Also make sure that you are able to fulfill the orders very promptly without any delay. In case you are unable to offer the service, make sure that your customer is informed about it via email.

Ecommerce website owners should always keep in mind the three dimensions of security – confidentiality, integrity and availability. Business owners should develop a good strategy that can help to make the site and transactions secured. To avoid any hackers gain access to important confidential data, include encryption methods for any data transactions.

No, as such there are no limits on the size. The biggest benefit of having an online store is that you can add unlimited products and catalogues and at the same time you can grow your customer base as you require.

No, unless you get a wildcard certficate, the SSL certificate is only valid for the exact domain or sub-domain that you registered it for. If you require an SSL for a sub-domain, keep in mind that the sub-domain has to be on a dedicated IP address.

Yes. If you only have a handful of products, you can use PayPal for payment processing. However, you should understand that your customers will be directed to PayPal’s site while placing their order. Also, as your sales grow, it will become more economical to switch to a standard merchant plan.